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adidas

DROPS AUGUST 31ST

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NOW IS HER TIME

Change comes when voices are empowered.

A bold campaign about women's rights and female empowerment. In partnership with Pharrell Williams. Shot by Collier Schorr. Told by many voices.

"To this day, the female achievement goes mostyle ignored and overlooked. That's something we need to change." - Pharrell Williams

STEP INTO CHANGE

Patrisse Cullors
Nadya Okamotoo
Isabel Rangel
Iddris Sandu

"I empower my daughters by setting a good example." - Isabel Rangel - Mother / Model / Co-Founder Style Saves

Featuring 23 bold, unisex colourways of classic footwear silhouettes Adilette, SolarHu, Crazy BYW and NMD along with apparel that stand for women's rights.

"An empowered voice sounds like talking even when your voice is shaking. Talking even when you're scared and afraid. Talking even when everybody else has told you that you shouldn't be talking." - Patrisse Cullors